1.What do tools such as Twitter Search, Social Mention, and SiteVolume help a marketer do?

a. develop efficient, effective listeningb. track competitor performancec. create prospect listsd. improve customer service

2.The eight stages of effective listening is a process that was developed by social media strategist Jeremiah Owyang. It is used to help companies understand how to pay attention to customers online, and eventually drive toward a specific goal. What is the ultimate goal?

a. number of hitsb. number of likesc. anticipating customer demandsd. understanding consumer attitudes

3.What is a similarity between traditional advertising and social media?

a. Both forms of advertising lack hard evidence as to the relative effectiveness of advertising tools.b. Both forms of advertising offer one-to-one ways of interacting with consumers.c. Both forms of advertising give feedback to customers.d. Both forms of advertising enable their prospective customers to socialize with each other.

4.What activity can consumers complete on their phone as a result of the wider usage of near field communication with smartphones?

a. virtual realityb. augmented realityc. mobile paymentsd. QR code reading

5.Sarto Corp. follows the six stages involved in creating an effective social media plan to advertise the wide range of business solutions offered by the company. After launching the campaign, the marketing team at Sarto Corp. goes back to the second stage of the process. What is the most likely reason for going back to this stage?

a. to examine trends and best practices in the industryb. to ensure that the campaign is fluidc. to interpret how customers are perceiving the campaignd. to select the social media tools for the campaign

6.Which statement best describes social media when used for the purpose of marketing?

a. Marketers have control over the content on social media sites.b. Social media affect a company when customers share experiences or word of mouth communication.c. Communication happens one way: it flows from the marketer to the consumers.d. Social media lack the element of participation or relationship building with customers.

7.What is the statement "our eyeballs have moved from one large screen to multiple smaller ones" meant to describe?

a. the rise of televisionb. the rise of social mediac. the rise of sales promotiond. the rise of direct response

8.Which of the following is an example of a microblog?

a. Dave's Blog on writingb. Instagramc. Twitterd. E-note

9.The prevalence of viral videos on social media, ones that often at first look to have nothing to do with selling a product, end up being connected to a firm in some way. Which public relations term relates to the use of viral videos?

a. earned mediab. inbound mediac. unearned mediad. crisis management