1.What environmental factors must international marketers consider when enter foreign markets?

2.Name and explain a company's market entry options for international markets.

3.Explain how licensing might work for a business wanting to break into a new global market. How does licensing differ from other types of joint venture?

4.When should a business use a standardized or an adapted marketing strategy in an overseas market?

5.Outline the specific challenges a global business faces in establishing itself in an emerging market.