1.What, in your experience, are the biggest barriers to researching a social marketing effort?

2.What type of research is most often conducted: formative, pretest, or monitoring/evaluation? Which is least often conducted? Why?

3.Why do the authors strongly recommend that a research project begin with asking the question, "What decisions will you be making that this research is intended to inform?"

4.Crowdsourcing is a relatively new research technique. Are you familiar with any application of this?

5.In the Research Highlight regarding youth suicide, what were the two major shifts in decisions that the research informed?