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1.What is market segmentation? 2.Explain the importance of following organisational policies and procedures when implementing promotional activities. 3.Give at least (3) three reasons for undertaking
1.What is market segmentation?
2.Explain the importance of following organisational policies and procedures when implementing promotional activities.
3.Give at least (3) three reasons for undertaking marketing activities.
4.What (4) four questions could you ask to assess the effectiveness of a marketing activity against previous activities undertaken?
5.Describe the process of analysing marketing information and customer feedback to determine the impact of the promotional activity.
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