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1.What is SERVQUAL and what are its dimensions? Define each. 2. Why is Retail Service Quality hard to be measured? What are its measures? 3.

1.What is SERVQUAL and what are its dimensions? Define each.

2. Why is Retail Service Quality hard to be measured? What are its measures?

3. How many components of Customer Satisfaction are there? Define any three with examples from Pakistan retail industry.

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