1.What is the BCG Matrix use for?

2.Discuss and explain the characteristic for each of the four quadrants in terms of:

a.What they are? (their names)

b.Market share position? (high or low)

c.Growth potential

d.Relationship between the portfolio matrix and product lifecycle

e.Cash flow characteristic (explain why)

f.Cash investment characteristic

g.Earning characteristic (explain why)

h.Marketing mix characteristic

i.Strategic marketing implication

3.Explain the success sequence

4.Explain the disaster sequence

5.What are the major problem with portfolio matrix?