Question
1.What is the difference an internal Marketing Audit and an external Marketing Audit? 2. What do you need to consider when preparing and writing an
1.What is the difference an internal Marketing Audit and an external Marketing Audit?
2. What do you need to consider when preparing and writing an audit report?
3. What are your organisational requirements regarding the writing of an audit report?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
