1.What is the purpose of a marketing audit?

2.What are the areas and scope of a marketing audit?

3.When are the appropriate times an audit should be undertaken?

4. Who are the participants likely to be involved in carrying out a marketing audit?

5. What are the main characteristics of a marketing audit?

6. What are the main components to be included in a marketing audit?

7.What are the various forms of a marketing audit?

8.What criteria's are used in an external marketing audit?

9.What criteria's are used in an internal marketing audit?