Question
1.What is the Quartz value proposition to plumbers? To consumers? 2.Why is the quartz shower not selling? 3.Aqualisa currently has three brands: Aqualisa, Gainsborough, and
1.What is the Quartz value proposition to plumbers? To consumers?
2.Why is the quartz shower not selling?
3.Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple strategy? Does it make sense?
4.Aqualisa spent three years and 5.8million (Euro) developing the quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product?
5.What should Rawlinson do to generate sales momentum for the Quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market, or target developers? Should he lower the price of the Quartz? Or should he do something different altogether?
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1 Quartz Value Proposition To Plumbers The Quartz value proposition to plumbers lies in its innovative design and ease of installation Plumbers benefit from the products simplicity and speed of instal...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
