Explain the meaning of cultural universals. Do these provide universal guides to behaviour in all societies? How

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Explain the meaning of ‘cultural universals’. Do these provide universal guides to behaviour in all societies? How can the international marketer use these universals? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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Explain the meaning of cultural universals. Do these provide universal guides to behaviour in all societies? How

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Cultural universals are factors that are found in all cultures such as the ...View the full answer

International Marketing & Export Management

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