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1.What is the role of CLV in relationship marketing? 2.Discuss the differences between operational and analytical CRM and how they make use of the customer

1.What is the role of CLV in relationship marketing?

2.Discuss the differences between operational and analytical CRM and how they make use of the customer database.

3.Explain the steps in the Peppers and Rogers model of CRM and the importance of the customer database in the process.

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