Question
1.What marketing and/or business needs did Hyundai find themselves in with relating their Equus product prior to launching the Genesis brand? Consider the brand's strategic
1.What marketing and/or business needs did Hyundai find themselves in with relating their Equus product prior to launching the Genesis brand?Consider the brand's strategic competitive assets, their investment into the product, its brand reputation, etc.
What are some of the advantages to Hyundai spinning off Genesis into its own brand? What are some of the disadvantages?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
