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1.What type of generic business strategy is JetBlue pursuing: cost leadership, differentiation, or integration? 2.What challenges is JetBlue facing with its chosen business strategy? What

1.What type of generic business strategy is JetBlue pursuing: cost leadership, differentiation, or integration?

2.What challenges is JetBlue facing with its chosen business strategy? What is the cause of these challenges? How should they be addressed?

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