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1.What was the percentage increase in sales from 2015 to 2016? 2.What impact did the new sales have on the gross profit? 3.Were the new

image text in transcribed 1.What was the percentage increase in sales from 2015 to 2016? 2.What impact did the new sales have on the gross profit? 3.Were the new sales more or less profitable sales based upon their impact on the gross profit? 4.What happened to the advertising expenses ($ & %)? 5.Is the change in advertising likely to be long term? Why? 6.What impact did the new sales have on G&A (General & Administrative)? Why? 7.Are total operating expenses up or down as a percentage? 8.What impact does the change in operating expenses have on the bottom line? 9.Is income from operations up or down ($ & %)? 10.Is total other a significant dollar amount? Percentage increase? 11.Look at the amount of taxes paid. Why is the change so significant? 12.Compare the increases in sales to the increase in profit after taxes. Was it worth it from an operations point of view? From the stockholders point of view?

Assignment #2: (50 points)- Due 2/16/14 Following is the operating Statement for silhouette Brands, Inc. rve added three columns of percentages to give you more d as you evaluate the operating Statement. Keep in mind the following: Your grade for this assignment will be based not only upon getting correct answers, but also up of the material, not an demonstrate the depth and breadth of your knowiedge and understanding of the material answers is what is expected and upon what you will be graded. 01 to 02 of Sales increase of Sales 62349545 Cost of Goods Sold 6402174 21010605 50.6% 1446% 10947371 17.6% 5061980 19.4% 116.3% Gross Profit General Administrative S067331 129% 4162408 160% 936% Totaloperating Exp 9885457 15.9% 4489887 172% 1202% interest lncome 17977 16237 107% Gain on Marketable Securities 41962 0250 -100 0% interest Expense E2400 0% 246% Taxe 56143 0.9% 161000 0.6% 22330% 541348 0.9% 466108 1 s% 16.1% Answer the following questions in your evaluation: 1. What was the percentage increase in sales from 2001 to 2002? 2. What impact did the new sales have on the gross profit? Were the new sales more or less profitable sales based upon their impact on the gross profit? 4. What happened to the advertising expenses (S &%)? 5. Is the change in advertising likely to be long term? Why? 6. What impact did the new sales have on G&A (General & Administrative)? Why? 7. Are total operating expenses up or down as a percentage? 8. What impact does the change in operating expenses have on the bottom line? 9, income from operations up or down & 10. Is total other a significant dollar amount? Percentage increase? 11. Look at the amount of taxes paid. Why is the change so significant? 12. Compare the increases in sales to the increase in profit after taxes, was it worth it from an operations point of the stockholders point of view

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