1.what were the major mistakes made by the new management team? List at least THREE marketing-related mistakes (use concepts such as target market, segmentation, product life-cycle, pricing, market research etc.), and provided a detailed analysis. Please number your responses and note your word count.

2.Is there another product/service/brand that you can think of that has a distinctive pricing strategy? Why do you consider it distinctive? Name the product/service/brand, describe the pricing strategy (choose the applicable pricing strategy ), and describe the elements that make it distinctive/suitable