1.When companies are interested in their impact on their local community as well as on the overall environment, this is called _______. (ref-39)

a. ethics and social responsibility

b. sustainability

c. global coverage

d. service-dominant logic

2._______ loom(s) as one of the most misunderstood and mistrusted elements in marketing.(ref-40)

a. Advertising

b. Sales promotions

c. Public relations

d. All of these

3.What topic would NOT typically be addressed in a complete marketing plan? (ref-43)

a. Industry analysis

b. Organization structure

c. Both A and B

d. Neither A nor B