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1.Which are the two main types of marketingtargeting? a)Geographic and psychographic b)Demographic and psychographic 2. Sales focuses on: a)long term trends b) today's markets and

1.Which are the two main types of marketingtargeting?

a)Geographic and psychographic

b)Demographic and psychographic

2. Sales focuses on:

a)long term trends

b)today's markets and strategies

c)planning and control

3.Kanoa finished writing the last question on the survey and turned it over to the department secretary. He planned to have it printed and sent out to 2,500 of the hotel's former guests. The survey seeks demographic information and how often each person stays at hotels. What type of activity is Kanoa doing?

a)both marketing and sales

b)neither marketing nor sales

c)marketing

4.Trudy picks up the phone to call the meeting planner of a large association. She plans to share the new group rates the hotel has available for the recently renovated tower. What type of activity is Trudy doing?

a)sales

b)marketing

c) Neither marketing nor sales

5. Tyler has been training the restaurant staff to build relationships with guests to encourage them to become repeat guests. What sort of activity is Tyler encouraging?

a)marketing

b)sales

c)both marketing and sales

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