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1.Which of the following analytic methods is used to analyze the data collected using a conjoint analysis? A.Optimization B.Linear programming C.T-test D.Regression 2.A smart phone

1.Which of the following analytic methods is used to analyze the data collected using a conjoint analysis?

A.Optimization

B.Linear programming

C.T-test

D.Regression

2.A smart phone giant wants to evaluate wireless charging. The conjoint analysis yields the following results. How much are consumers willing to pay for wireless charging (compared to lightning port)

Attributes

Levels

Importance Coefficients

Charging Method

Wireless

Lightning Port

2.0

0

Price

$300

$400

0

-10.0

A.$2

B.$10

C.$20

D.$100

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