1.Which of the following below is not promotional objectives generally associated with relational promotions in marketing channels?

a.Stimulating sales

b.Differentiating offerings

c.Fluctuating seasonal demand

d.Sharing information

e.Accentuating a market offering's value

2.Several issues should be considered by exchange partners when deliberating whether

a push or a pull promotional strategy should be pursued.Which below does not belong?

a.Optimizing the promotion budget

b.Market conditions

c.Nature of product offering

d.Product valuation

e.Product life cycle

3.There are several nonpersonal persuasive communication types of promotion.

Which of the following below does not belong?

a.Advertising

b.Publicity

c.Public relations

d.Consumer product purchase panels

e.Sales promotion

4.Basic steps have been identified in the development of a channel leader's promotional planning and to some degree these steps apply to any promotional planning. Which below does not belong?

a.Precampaign planning stage

b.Designing specific consumer, dealer, and local campaigns

c.Identifying the strengths, weaknesses, opportunities and threats of the campaign

d.Implementing a coordinated campaign

e.Evaluating the campaign's effectiveness

5.Which of the following below is not a reason for a firm to switch a carrier channel relationship?

a.Desire to improve customer service

b.Changing needs of customers

c.Downsizing at the managerial level

d.Unsatisfactory claims and/or loss experience

e.Desire to reduce transit time

6.Which of the following below is not a true measure of logistical/carrier performance?

a.Shipment tracing

b.Analysis of customer complaints

c.Review of on-time performance of delivery service

d.Review of lateness performance of pickup service

e.Distribution of cost studies or audit

Which of the following is not a logistical right that exist within marketing channels?

a.Attaining market coverage (right place).

b.Delivering customer service (right time).

c.Ensuring the right product characteristics (right condition).

d.Achieving cost containment (right cost).

e.The appropriate promotion sources (right to reach)

Logistics are inclusive of all the mediators listed below except:

a.Economic Order Quantity (EOQ)

b.Just-in Time (JIT)

c.Quick-Response (QR)

d.Electronic Data Storage (EDS)

e.Inventory Management