1.Which of the following best defines a SWOT analysis?

	a.	It involves assessment of the organization's internal andexternal environments.
	b.	Its aim is to review internal processes independently of theexternal industry environment.
	c.	It measures the tangible rather than the intangible assets of anorganization.
	d.	It is conducted by regulatory agencies to measure theperformance of organizations.

2.Coastwed is a company that sells traditional weddingaccessories in the country Calpontus. Over the past 10 years, thecompany has been experiencing a gradual drop in its businessbecause of fewer people opting for marriage. In the context of thegeneral environment, this scenario best illustrates the effect ofthe _____ on organizations.

	a.	sociocultural component
	b.	economic component
	c.	political component
	d.	technological component

3.Glittenra is the largest local silver store in the town ofCasempton. Famegems, a large silver jewelry chain of stores, wantsto set up an outlet in Casempton. Before finalizing the decision toset up the store, the marketing team of Famegems conducts adetailed study on the business, marketing strategies, and customerbase of Glittenra. In this scenario, which of the following is themarketing team of Famegems most likely using?

	a.	Demographic segmentation
	b.	A competitive analysis
	c.	A cost-benefit analysis
	d.	Corporate governance