1.Which of the following is NOT an example of strategies to lower barriers to purchasing?

1. Giving money-back promises if they don't like your product
2. Offer free trials
3. Augment your core
4. Offer guarantees

2.Iverson Allen is an entrepreneur who has started his own line of shoes called "The Answer Returns." He is trying to decide the best way to launch his new shoe line. Which of the following represents the best marketing opportunity for his new business?

1. run a social media campaign with the purpose to be funny.
2. host a basketball event that features the new shoe line.
3. buy potential customers' email addresses from a lead generation company.
4. buy a large billboard featuring the new shoe.
5. pay a celebrity to do radio ads.

3.BYU Cougars, LLC is a small business operating within a B2B industry. When they come to get help from Professor Allen, he tells them that their business appears too small and not legit. Thus, he teaches them about the puffer fish principle. Which of the following marketing tactics would be the best way to execute the puffer fish principle?

1. Telling customers you might sell $1 million in your first 6 months once your company actually exists.
2. Email your customers a picture of a puffer fish.
3. Purchasing a high quality trade show booth at an industry convention.
4. Telling potential distributors your sales last year were much larger than they really were
5. Develop a consumer-oriented crowdfunding campaign.

4.Which of the following statementsbestrepresents why innovators and entrepreneurs must make their ads and social media content creative and different?

1. Designing creative and different ads helps highlight the product's competitive angle in an interesting and memorable way.
2. If a company is branded as funny, then people are more likely to share the ad with their friends.
3. If the ads are creative and funny, people will have positive emotions towards the company.
4. If the ads are creative, then customers will think the company is creative and innovative.

5.FruitStickles is a new venture that sells a wooden skewer used for sticking together chunks of fruit and tropical fruit flavors. The goal behind FruitStickles is that it gives fruit an extra boost of flavor to tempt children into eating more fruit. In addition to health-conscious parents, which group below is the best group to consider significant benefactors that could be approached about asking for start-up capital?

1. Logging industry
2. The candy industry
3. Fruit growers
4. Teachers

6.Using creative youtube videos tolookbigger than you are is an example of what?

1. Being a puffer fish
2. Nailing it before scaling it
3. Using connectors
4. All of the above