1.Which of the following is not an opportunity or threat that consists outside the organization?

i. Customer fads

ii.Regulatory trends

iii.Technological strengths

iv.Economic changes

v.

2.The phrase ___________________ entails using coded words that have one meaning for the general population but feature other meanings for members of targeted audiences

i.Coded marketing messaging

ii.Inbound marketing messaging

iii.Dog-whistle marketing messaging

iv.Outbound marketing messaging

v.Dove marketing messaging

3.B2C marketing refers to situations where:

i.Corporations are involved in marketing as customers, and other businesses are involved as supply chain partners to those corporations.

ii.Consumers are involved in marketing as marketers, and organizations are involved as customers.

iii.Both consumers and organizations are involved as marketers and customers.

iv.Consumers are involved in marketing as customers, and organizations are involved as marketers.

v.None of the above.

4.What is the primary tool that organizations use to create value?

i.Management processes

ii.Strategic goals

iii.Market segmenting

iv.Marketing mix

v.The 3-T's

5.What type of knowledge is developed through marketing research inferences about how marketing organizations should strategically address problems or opportunities?

i.Operant knowledge

ii.Propositional knowledge

iii.Prescriptive knowledge

iv.Primary knowledge

6.The word or phrase called _______ basically entails a gradual decline into disorder?

i.Entropy

ii.Ocean's razor

iii.Crisis

iv.Parsimony

7.Which core competency helps marketers achieve sustainable differentiation and more desirable positions?

i.Customer-intimacy

ii.Technological-leadership

iii.Cost-based advantages

iv.All of the above

v.None of the above

8.Differentiation is critical to any brand and/or organization. Yet it's nearly impossible to create a differentiation strategy for commodities such as rice, sugar or salt.Is the second statement true or false?

9.What expansion (or growth) strategy involves identifying new market segments for marketing organizations to pursue?

i.Market penetration

ii.Market development

iii.Product development

iv.Diversification

10. Which type of environment is the most manageable for marketers as they strategically plan, establish and manage key relationships?

i.Macro-environment

ii.External environment

iii.Culture environment

iv.Micro-environment

11. What is an environmental opportunity?

i.Patterns of gradual or more rapid change unfolding along an environmental dimension.

ii.Environmental trends that are breaking favorably for the success prospects of marketers' current strategic marketing plans or the ones they can develop in the future.

iii.Environmental trends that are breaking badly for the success prospects of marketers' current strategic marketing plans or the ones they can develop in the future.

iv.All of the above.

v.None of the above.

12. Marketing organizations include:

i.Advertising agencies

ii.Customer-oriented organizations

iii.Every for-profit organization

iv.Every organization

v.Market-oriented organizations

13. Which of the following statements best describes what a competitive advantage is?

i.When an organization has more features and attributes than their competitors.

ii.When an organization is marketing several patented features and attributes.

iii.When an organization boasts more core competences and success factors than its competitors.

iv.When an organization possesses a differential value versus its competitors with respect to a key success factor or core competency.

v.All of the above are competitive advantages.

14. Which of the following isnot true about strategic planning?

i.Planners should understand that complicated explanations processes or solutions areceteris paribusalways the best

ii.Planners should accept, account for, and adjust to the fact that some factors are uncontrollable

iii.Planning should always increase revenue or reduce costs, or both

iv.Planners should distinguish between challenges associated with managing uncertainty as opposed to challenges associated with managing risk

v.Planners should accept that often no one best solution exists

vi.If you do not have a strategy yet, it is better to be honest and let the public know that you are working on it.