Question
1.Which one of the following statements is true? LinkedIn works best for B2B organizations Pinterest is great for driving traffic to your product catalogon your
1.Which one of the following statements is true?
LinkedIn works best for B2B organizations
Pinterest is great for driving traffic to your product catalogon your website
Facebook is excellent for businesses that operate in theconsumer market
All of the above
2.When the new developed product concept is tested, the nextimmediate step is to"
Market strategy
A testing technique
Intermediaries
Logistic network
3._____ social network is considered the most popular forbusiness to business marketing?
Orkut
Ryze
4.Which is not a search engine?
Yahoo
Windows
Bing
5.The term of electronic cash is to execute payment through
Cheque
Credit Card
ATM Card
Debit & Credit Card both
6.What is meant by A/B testing in marketing?
Testing of 2 different products
Testing 2 versions of an advertisement to best response
Testing of medical products before legally allowing
"Testing via 2 mediums,t.v, radio"
7.What makes the mobile phone the ultimate brand engagementplatform?
"The mobile phone allows for targeted messages, customerengagement, and interactive features to drive engagement."
The mobile phone enables businesses to use apps to driveengagement.
"The mobile phone allows SMS, Messaging and Social Media todrive engagement."
"The mobile phone allows for targeted messages, advertising andapps to drive engagement."
8.Which domains are used by profit business?
.org
.edu
.net
.com
9.earch page engine optimization refers to_____
Programming keywords into a website
Each page of a website for design
Amount of links coming into your website
The number of search engine sites a website
10.Digital marketing is often referred to as_____.
Online marketing
Internet marketing
Web marketing
All of the above
11.Advantage a non profit has when opening a private socialnetwork ..
The start-up cost of a private social network
Spend more time using social networks.
It has an immediate user base of people interested in thecause.
Supporters have a higher tolerance for messages.
12.What is an ad group?
A. An ad group is a collection of related keywords and ads.
B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings andads.
D. An ad group is a library of your ads grouped by category.
13.How can a company ensure that the proper audience finds theirYouTube videos?
Post images on the company blog
No method to effectively direct people to company videos
Use of keywords
Sending out mail advertisements
14.Which of the following marketing techniques are most likelyto pay you ?
Pay per click Advertising
Using Social Media Marketing Strategies
Posting Press Releases
Article Marketing
15.Customer is ___, If customer s expectations and productsperformance matches"
Satisfied
Dissatisfied
Delighted
None of these
kindly answer all MCQs
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Auditing a risk based approach to conducting a quality audit
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
9th edition
9781133939160, 1133939155, 1133939163, 978-1133939153
