1.While visiting with family during a cousin's birthday party, Oscar, one of your relatives, who is starting a used motorcycle dealership, asked for your advice regarding the marketing of used motorcycles and inexpensive products like bike cleaning products.He plans to display the inexpensive products near the cash register of the service department.

a.Explain to Oscar the buying decision-making process a typical customer would use for both motorcycles, and for bike cleaning products.

b.Explain how each decision-making process would affect his marketing efforts to sell each type of product.