1.Who did you consult with and what information did you analyse and organise to determine resource requirements?

2. Identify and list the internal and external sources of information you have used to implement the operational plan

3.Identify at least four key performance objectives that will be implemented in the plan. Identify the key performance indicators (KPIs) you implement to monitor the Marketing and Communication team's performance in achieving these objectives.

4.Identify two contingencies that could impact on the implementation of the operational plan and explain how the operational plan could be varied to manage the contingencies.