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1.Who is/are the biotech firm's customers?2.How should they position this brand?3.Will the customers appreciate the brand's USP (unique selling proposition)? Why?4.What directions might you suggest
"1.Who is/are the biotech firm's customers?2.How should they position this brand?3.Will the customers appreciate the brand's USP (unique selling proposition)? Why?4.What directions might you suggest to the biotech firm for brand or line extensions?"
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