1.why do top brands like j crew, Mercedes Benz and vogue partner with well-known influencer blogger?

a). to gain new impressions, engagements, and clicks.

b). to express their unique capabilities in stores.

c). to creatively tell their bran's story.

d). to give everyday people a voice.

2.martha stewart living is in the process of developing a weekly 8 episode podcast to accompany the monthly magazine and spark new subscribers. To be successful in terms of leveraging the podcast for marketing. Martha stewart needs to make the podcast?

a)A masculine topic to draw in more male readers

b)Directly related to each monthly magazine topic

c)A fictional story about southern living

d)Instructional, informative or entertaining.

3.Gap ran a social media marketing campaign in the fall 2020 for their new winter line. The campaign did not succeed as the social media manager had intended. Which of the following is the most likely the reason the campaign did not succeed?

a)Gap utilized blogs, vlogs and podcasts instead of webinars and slogs.

b)Gap created a campaign and set of activities around only one specific goal

c)Gap applied tactics that did not correlate with where the target audience members spent majority of their time.

d)Gap focused on the integration of all social media platforms to make a cohesive campaign.

4.Which of the following are ways dove beauty can use influencers?

a)Inviting influencers to be guest bloggers

b)Using influencers to promote a brands content by posting on their own social media channels

c)Giving influencers free product to try in exchange for a review or a mention on social media.

d)All of these options.

5.instead of following the rule of thirds on Instagram many suggest using?

a)The majority rules where the majority of the content is promoting the brand

b)The 80/20 rule, where 80% of content is not promoting the brand

c)The 80/20 rule, where 80% of the content is promoting the brand

d)The rule of half, where 50% of the content is not promoting the brand.

6.all of the following are the recommendations to optimize an Instagram business profile, except?

a)Bio

b)Channel station

c)Business profile features

d)Profile picture