1)Why is the concept of feedback important in Integrated Marketing Communications (IMC)?

a.

It helps the sender to understand how the target audience perceives the brand image

b.

It provides a way for the sender to evaluate the effectiveness of individual communication channels

c.

It encourages the sender to focus on delivering high-quality content to the audience

d.

It allows the sender to adjust the message or change the channel to improve understanding and reach the right target audience

2)Why is using fresh data important when developing a marcoms plan for an IMC campaign?

a.

It enables the company to focus on long-term marketing goals and objectives

b.

It allows for the creation of visually appealing marketing materials that resonate with the target audience

c.

It ensures the campaign is based on accurate and relevant information, leading to more effective strategies

d.

It helps to identify the most cost-effective marketing communication tools and channels