1)Why should an affiliate marketer check the AffPaying.com site before signing up with a particular affiliate network?

a)To see how many affiliates that particular network already has

b)To see what kind of reviews that particular affiliate network has

c)To see if that particular affiliate network allows all its offers to be promoted on social media

d)All of the above

2)In affiliate marketing, some niches are always popular and attract an audience. What are those niches called?

a)Profitable

b)Widgets

c)Evergreen

d)Blue Chip

3)Which of the following is the most successful CRM on the market today?

a)Microsoft Dynamics

b)Insightly

c)Sugar CRM

d)Salesforce

4)What is another name for A/B testing?

a)Version testing

b)Split-testing

c)Conversion testing

d)None of the above

5)An affiliate offer that doesn't require users to purchase anything, but does require them to input their personal information is referred to as a _________ offer.

a)Trial

b)Lead

c)Payout

d)None of the above

6)A recycling company wants to be regarded as a thought leader online. What should that company do to achieve its goal?

a)Offer free webinars in which the company responds to viewer questions about how to live a more environmentally-friendly life.

b)Run ads on a high-profile, environmentalist's website.

c)Run a Facebook contest; followers need to comment with tips for living a greener life in order to be entered into a prize draw.

d)Offer a 1-800 number that people can call when they have questions about what can and cannot be recycled.

7)What kind of software do companies often use to manage interactions with their customers?

a)ROI

b)Excel

c)CSS

d)CRM

8)The main reason for selecting an affiliate offer to promote should not be __________.

a)Its commission rate

b)Its ROI

c)If it will attract your audience

d)If it will be a good fit for your website

9)The structure of a blog is similar to the structure of a _________.

a)Website

b)Newspaper article

c)PPC ad

d)None of the above

10)What is the name of Amazon's affiliate program?

a)Amazon Prime

b)Amazon Associates

c)Offer Vault

d)Amazon Locker

11)Which of the following is not an example of content marketing?

a)Infographics

b)Case studies

c)TV commercials

d)Blogs

12)What kind of content would appear in an internal business blog?

a)Information about general company operations

b)Industry-specific information

c)Promotional offers for customers

d)All of the above

13)Which of the following is the correct sequence for the execution process in an interconnected marketing plan?

a)Create Content - Create Concept - Peer Review - Approval - Publish/Launch

b)Create Concept - Peer Review - Create Content - Approval - Publish/Launch

c)Create Concept - Create Content - Peer Review - Approval - Publish/Launch

d)Peer Review - Approval - Create Concept - Create Content - Publish/Launch

14)___________ is crucial for any company that wants to be found online by its target market.

a)An original webinar

b)An affiliate offer

c)A presence on Pinterest

d)A page one Google search ranking

15)A blog post that always appears on the first page of your blog is called

a)A sticky blog post

b)A WordPress blog post

c)A Jetpack blog post

d)A Static blog post

16)Which of the following is part of the modern approach to affiliate marketing?

a)Ads on social media sites

b)PPC

c)Social media pages

d)Ads on search engines

17)What is Goo.gl?

a)An affiliate link

b)A social media site

c)A URL shortener

d)A Google Adwords link

18)Blogging analytics allow the blogger to see _____________.

a)What readers are searching for to get to the blog

b)How frequently a blog ad was clicked

c)When the best times to post are

d)All of the above

19)When did William J. Tobin launch the first affiliate program?

a)1989

b)1995

c)2001

d)2003

20)Which of the following is not one of the key elements of a project brief?

a)Objectives

b)Budget

c)Corporate Review

d)Participants