1.You are the product manager for a new children's cold breakfast cereal. Its proposed brand name is Barney, named after the popular, purple dinosaur television show Barney & Friends. Barney cereal is positioned as a health-oriented, fun and socially positive cereal that consists of natural whole grains and fruit-sweetened. This cereal provides children with more than the 100 percent recommended daily allowance of vitamin A, B and C. To ascertain the cereal's appeal among perspective buyers, suggest primary data collection methods the firm could use to help to make marketing decision regarding the new Barney Brand cereal.

2.Torn & Sexy is a new brand of blue jeans which is targeted at college students. A new advertisement was developed to communicate the quality of the jeans to the target market. The advertising department would like to assess the impact of the advertisement featuring Justin Beaver wearing the Torn & Sexy jeans on the perception of quality. How would the advertising department collect the information?

3.David, the manager of a large grocery store, was concerned. He had received complaints from several customers who said they have been treated rudely by the cashier at the store. How could David determine whether or not his cashier were indeed rude?

4.Squeaky Clean is a dish washing liquid produced by The Clean Company. Squeaky Clean is marketed to households in the urban areas. The Clean Company wants to know the following information: consumption duration of each package, usage purpose, usage method, disposal of the finished package, and its storage at the household. What type of date collection method would you suggest and why?