1.)You consider an in-home diary (with accompanying 'bookend' attitude/habit surveys; ie one before the diary panel begins, and one after it ends); Break Diagram for a Diary Panel; list the qualifying criteria. In addition to the classic diary info [what network you watched, when (half hour time slots) and whether you were alone or accompanied]- what ELSE will you ask the Diarist to track, in 1 extra column? Explain. Draft 3 RO's for this project, and propose the recruitment method, indicate how long you would run the diary panel what the incentive would be. page 7.

2.)You may choose to conduct a survey- choose between Current Customer survey and a Prospect survey, defend that choice for THIS situation, and provide a Break diagram; if a Prospect survey, list the top 3 RO's, a full Qualifier trait list, 5 full question& response sets (with any accompanying instructions, scale anchors, etc) related to the RO1, RO2 and RO3; OR if a Current Customer survey, list the top 3 RO's, invitation wording, incentive, Qualifier question(s) and 3+ survey question & response sets (with accompanying instructions, scale anchors, etc) related to either RO#1 or RO#2 page

https://drive.google.com/file/d/1pKwkLrBHw7EFUzsPpv5_EGdjO9cQi476/view?usp=sharing this is the case