1.You have recently been hired as a Regional Account Representative for the Russo's paper company in Bristol, CT to take over for the retiring Regional Account Rep. who has handled the region for Russo for 20 years. The retiring rep over the last 2 years has seen sales and inquiries decline about 10%. Russo is a 100 year old company that specializes in paper products that can be used for displays at retail stores. Currently you are reviewing the previous 20 year history and trends of this region. (a) Briefly describe your approach of previous customers who may have shifted from viewing Russo as a Shared supplier to something less than Shared. (b) Describe how you would go about prospecting for business in this region (i.e. what are leads?What are suspects?). (c)As you begin your new position what is your strategy to find leads-give five different examples of where leads come from. As part of this process, you're looking for a MAD buyer. (d)What does MAD mean?