1.You manage a team of warehouse workers for your firm and they range in age from 21 to 60. They represent a wide range of ethnic backgrounds. Some are single, divorced or married. Many have children; some have grandchildren and other have no children. How can you effectively motivate this broad range of employees?

2.Choose a motivational theory from those discussed in class. Describe the theory and explain how it is used to motivate employees toward organizational goals.

3.Many companies outsource all or part of their production process or even their customer service. This is an option for companies that may not have in-house expertise or as a possible cost-savings measure. What are the advantages and disadvantages of outsourcing when it comes to maintaining quality standards? Do quality standards even matter to consumers today, and should they be a priority for companies?

4.Identify and describe three ways in which technology has transformed the productionprocess in manufacturing during the last several decades. Specifically, how have such technologies affected quality, efficiency, and the labor force?

5.Marketing plays a vital role in the success of every business. Explain each of the keyroles of marketing, and give an example of how each role would be used by a car dealership to "find and keep" customers.

6.You have come up with a new energy drink. You believe it has a better taste and fewer side effects than the other energy drinks currently on the market. You have been able to raise the money to produce this product, but now you must decide how you will market it. Apply the marketing mix to your new product. Describe how eachof the 4Ps of marketing will be incorporated into your product and the goal that eachcomponent of your marketing mix is intended to achieve.

7.Companies invest millions to develop, promote, and establish a brand. Explain the process of building a brand and how brand equity contributes to a business's success.

8.Discuss the effects emerging technologies will have on the labour market in Canada, both positive and negative.

9.Explain the importance of a business plan to an entrepreneur including areas such as planning, financing and human resources.

CASE STUDY QUESTION (30pts):

Identify one business that could find opportunity in our current situation, as we face COVID-19. Perform a brief SWOT analysis on the situation and make your recommendation on its' course of action.