Question
1.You own an import company and you sell into Supermarkets. You import rice from Australia. You buy in bulk and repack, locally. Your rice costs
1.You own an import company and you sell into Supermarkets. You import rice from Australia. You buy in bulk and repack, locally. Your rice costs you $5.00 per kg, landed into your warehouse. You sell the following pack sizes - 500g, 1.0kg and 3 kg. You have 2 market competitors. One is a local rice grower and the other competitor, also import their rice from a different country to yourself. They sell the same pack sizes as yourself.
Question - assuming your repacking costs are only $1.00 per kg, nominate 3 different pricing strategies you can use and show your prices under each strategy. Explain why you have used these strategies and how they have influenced your pricing strategy
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