1.Your client is T-Mobile, and because of all the buzz around Shonda Rhimes, T-Mobile really wanted to run ads during the return of ABC's TGIT for the spring season. You and your team selected Scandal as the best fit for your target audience. Your competitor Sprint aired its ad during Big Bang Theory on CBS. You each aired 2 ads during the live programming. The chart below compares the total number of viewers each program received, as well as the total number of viewers each ad received during the airing of the program.

Total A18-49 Universe:126,960,000

CBS

ABC

Big Bang Theory:

Scandal:

Program Audience*

15,980,000

Program Audience

6,880,000

Ad #1 Comm Aud

14,890,000

Ad #1 Comm Aud

5,970,000

Ad #2 Comm Aud

15,200,000

Ad #2 Comm Aud

4,330,000

*NOTE: Program Audience measures total viewership over the length of the program.

Commercial Audience reflects the number of people tuned in during the commercial break

a)Using the chart above, calculate the ratings of each show, as well as for each of the commercial spots.

b)How many GRPs did Sprint deliver on Big Bang Theory v. T-Mobile's delivery on Scandal?

c)Assuming the average frequency for each schedule was 1.5, what was the reach on Big Bang Theory v. the reach on Scandal?

d)The following week you decide to run on both Scandal and Big Bang Theory. Assuming your four commercials received the same viewership as above, how many GRPs do you deliver? (show how you calculated your answer)