$2$:$00$

Module $3$ challenge $-7$ of $11$

QUESTION $7/11$

How does paid search compare to search engine optimization $($SEO$)?$

$1$ point

Paid search produces results more quickly.

Paid search produces results that decrease website traffic.

Paid search produces results that last longer.

Paid search produces results more slowly.

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$2$:$02$

Module $3$ challenge $-8$ of $11$

QUESTION $8/11$

As part of a marketing project, a company clarifies who their audience is and which social platforms to use. Which one of the five pillars of social media marketing does this represent?

$1$ point

Paid social media

Listening and engagement

Planning and publishing

Strategy

Analytics and reporting

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