$2019$ Week Ad Spend Ad Impressions Ad$-$Driven Conversions CPA$($Cost Per Acquisition$)$ Ad$-$Driven Revenue ROAS Ticket Days Sold $($All Sales; Not Only From Ads$)$ CPTD$($Cost per Ticket Day$)$ Ticket Days Ad$-$Driven Ticket Days Ad$-$Driven $\%$ of Total Intervention & Notes

Loyalty Presale $----11\mathrm{.}587---$ No Advertising

Week $1$ $$19\mathrm{.}5375\mathrm{.}811\mathrm{.}9951\mathrm{.}424$ $$13,72$ $$411\mathrm{.}690,382007\%17\mathrm{.}234$ $$5,593\mathrm{.}49420\%$ Lineup Released $+$ Special one day only pricing for Weekend Pass. $($ See $($B$)$ Case Exhibits $2$ and $3)$

Week $2$ $$9\mathrm{.}2262\mathrm{.}765\mathrm{.}922107$ $$86,22$ $$35\mathrm{.}500,71285\%1\mathrm{.}622$ $$12,7372545\%$

Week $3$ $$7\mathrm{.}4292\mathrm{.}374\mathrm{.}26782$ $$90,60$ $$24\mathrm{.}827,06234\%1\mathrm{.}217$ $$10,2572560\%$

Week $4$ $$44\mathrm{.}4917\mathrm{.}016\mathrm{.}1231\mathrm{.}564$ $$28,45$ $$314\mathrm{.}447,25607\%8\mathrm{.}622$ $$19,202\mathrm{.}31727\%$ Single Day Tickets Released $($See $($B$)$ Case Exhibit $4).$ Previously only $(3-$day ticket$)$ was available.

Week $5$ $$6\mathrm{.}2381\mathrm{.}369\mathrm{.}850355$ $$17,57$ $$68\mathrm{.}626,771000\%2\mathrm{.}651$ $$11,6853420\%$

Week $6$ $$5\mathrm{.}4841\mathrm{.}497\mathrm{.}734261$ $$21,01$ $$50\mathrm{.}784,70826\%2\mathrm{.}015$ $$14,7037319\%$

Week $7$ $$4\mathrm{.}7271\mathrm{.}251\mathrm{.}904192$ $$24,62$ $$38\mathrm{.}687,34718\%1\mathrm{.}888$ $$15,7630016\%$

Week $8$ $$4\mathrm{.}8511\mathrm{.}311\mathrm{.}063204$ $$23,78$ $$46\mathrm{.}411,98857\%1\mathrm{.}992$ $$16,0630215\%$

Week $9$ $$4\mathrm{.}8761\mathrm{.}372\mathrm{.}206237$ $$20,57$ $$40\mathrm{.}566,33732\%1\mathrm{.}793$ $$13,7735420\%$ Payment Plan Option $-$ Final Chance To Pay In Installments. $($See $($B$)$ Case Exhibit $5)$

Week $10$ $$6\mathrm{.}4882\mathrm{.}084\mathrm{.}456244$ $$26,59$ $$45\mathrm{.}426,53600\%1\mathrm{.}955$ $$17,7836519\%$

Week $11$ $$6\mathrm{.}4511\mathrm{.}851\mathrm{.}105242$ $$26,66$ $$46\mathrm{.}676,63624\%2\mathrm{.}097$ $$19,0933816\%$

Week $12$ $$5\mathrm{.}6961\mathrm{.}766\mathrm{.}675321$ $$17,74$ $$54\mathrm{.}747,04861\%2\mathrm{.}335$ $$12,0947120\%$

Week $13$ $$12\mathrm{.}8393\mathrm{.}416\mathrm{.}655720$ $$17,83$ $$144\mathrm{.}525,281026\%3\mathrm{.}393$ $$12,571\mathrm{.}02130\%$ Food Vendors Announced. $($See $($B$)$ Case Exhibit $6)$

Week $14$ $$27\mathrm{.}8096\mathrm{.}295\mathrm{.}3361\mathrm{.}335$ $$20,83$ $$242\mathrm{.}834,48773\%4\mathrm{.}247$ $$15,541\mathrm{.}79042\%$

Week $15$ $$36\mathrm{.}7126\mathrm{.}594\mathrm{.}5631\mathrm{.}819$ $$20,18$ $$308\mathrm{.}088,83739\%5\mathrm{.}043$ $$17,122\mathrm{.}14443\%$ Wristbands Are Shipping; Skip Will Call & Get Them Delivered To You. $($See $($B$)$ Case Exhibit $7)$

Week $16$ $$38\mathrm{.}0648\mathrm{.}527\mathrm{.}7242\mathrm{.}204$ $$17,27$ $$357\mathrm{.}930,52840\%5\mathrm{.}972$ $$13,982\mathrm{.}72246\%$

Week $17$ $$30\mathrm{.}4598\mathrm{.}430\mathrm{.}4402\mathrm{.}133$ $$14,28$ $$336\mathrm{.}726,261006\%6\mathrm{.}817$ $$12,082\mathrm{.}52237\%$ Deadline $-$ Last Day To Get Collectible Packaging. $($See $($B$)$ Case Exhibit $8)$

Week $184$ Weeks Left

Week $193$ Weeks Left

Week $202$ Weeks Left

Week $21$ Final Week

TOTAL $$271\mathrm{.}377,0063\mathrm{.}738\mathrm{.}01813\mathrm{.}444$ $$20,19$ $$2\mathrm{.}568\mathrm{.}498,09846\%82\mathrm{.}480$ $$13,2420\mathrm{.}49725\%$ what are steps for the week $18$ and $19?$