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2 0 2 5 Marketing Plan: At the present time, we sell the product to retailers for $ 1 1 . 0 0 per

2025 Marketing Plan: "At the present time, we sell the product to retailers for $11.00 per rattle. Retailers generally charge the consumers between $12 and $12.50. If we cut our selling price to retailers to $10.00, I expect that the product will do much better. The retailers' increased markup will give them the incentive to display our product more prominently and to promote it more vigorously to customers. We should support this strategy by supplying more promotional materials to retailers, which I expect would be an increase of $1,200 in Advertising and Promotion costs. Based on the price cut and the increase in advertising and promotion, I expect that we will be able to boost our sales volume by 20 percent to 120,000 units in 2025."
Diana received cost data from the company's CFO, Don Capp. Don expects that the cost data below are also reliable estimates for 2025 for a production volume up to 150,000 units. Beyond 150,000 units, the company would have to rent additional machines (with a capacity of 50,000 units each), which would increase fixed manufacturing overhead costs by $20,000 per machine.
Part 1
Using the information on the "Case Study" tab, answer the following questions. Include all costs (manufacturing costs and selling and administrative costs) in your calculations.
Prepare a CVP Income Statement for 2024 using the current production and sales volume (100,000 rattles) and the current cost data, assuming no changes to selling price or costs.
Child's Play Company
CVP Income Statement
For the Year Ended December 31,2024
\table[[,Total,Per Unit,],[Sales,$,,,],[Variable Costs,,,,],[Contribution Margin,,,,],[Fixed Cost,,,,],[Net Income,,,,],[,,,,]]
Determine the number of rattles the company would need to sell in 2024 in order to break-even, assuming no changes to selling price or costs.
Please show your work and round to the nearest next whole unit.
3. Assuming the selling price and cost changes in the Marketing Plan are adopted, prepare a CVP Income Statement for 2025, assuming sales and production increase by 20% as outlined in the Marketing Plan.
Child's Play Company
CVP Income Statement
Assuming the selling price and cost changes in the Marketing Plan are adopted, prepare a CVP Income Statement for 2025, assuming sales and production increase by 20% as outlined in the Marketing Plan.
Child's Play Company
CVP Income Statement
For the Year Ended December 31,2025
Total
Per Unit
Assuming the selling price and cost changes in the Marketing Plan are adopted, determine the number of rattles the company would need to sell in 2025 in order to break-even. Please show your work and round to the nearest next whole unit.
Assuming the selling price and cost changes in the Marketing Plan are adopted, determine the number of rattles the company would need to sell in 2025 in order to earn $400,000 in profit. Please show your work and round to the nearest next whole unit.
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