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2 . 1 0 6 A / B testing allows businesses to test a new design or format for a web page to determine if
AB testing allows businesses to test a new design or format for a web page to determine if the new web page is more effective than the current one. Web designers decide to create a new calltoaction button for a web page. Every visitor to the web page was randomly shown either the original calltoaction button the control or the new variation. The metric used to measure success was the download rate: the number of people who downloaded the file divided by the number of people who saw that particular calltoaction button.
Results of the experiment yielded the following:
Variations Downloads Visitors
Original calltoaction button
New calltoaction button
a Compute the percentage of downloads for the original calltoaction button and the new calltoaction button.
b Construct a bar chart of the percentage of downloads for the original calltoaction button and the new calltoaction button.
c What conclusions can you reach concerning the original calltoaction button and the new calltoaction button?
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