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2 . 1 0 6 A / B testing allows businesses to test a new design or format for a web page to determine if

2.106 A/B testing allows businesses to test a new design or format for a web page to determine if the new web page is more effective than the current one. Web designers decide to create a new call-to-action button for a web page. Every visitor to the web page was randomly shown either the original call-to-action button (the control) or the new variation. The metric used to measure success was the download rate: the number of people who downloaded the file divided by the number of people who saw that particular call-to-action button.
Results of the experiment yielded the following:
Variations Downloads Visitors
Original call-to-action button 3513,642
New call-to-action button 4853,556
a. Compute the percentage of downloads for the original call-to-action button and the new call-to-action button.
b. Construct a bar chart of the percentage of downloads for the original call-to-action button and the new call-to-action button.
c. What conclusions can you reach concerning the original call-to-action button and the new call-to-action button?

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