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(2?. 1lil'icilence on TV As the general manager of IICI'DS. the NBC afliate in Tidusville. Ciklahoma. Chris has a range of responsibilities that include programming.

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(2?. 1lil'icilence on TV As the general manager of IICI'DS. the NBC afliate in Tidusville. Ciklahoma. Chris has a range of responsibilities that include programming. personnel. advertising. and public relations. His least favorite activity is responding to customer complaints. Unfortunately. there's been an unusually large number of complaints in the past few months from viewers and advertisers alike. Most of the recent comments are objections to the level of violence on KTDS programs. Chris is sensitive to this issue because he has observed a gradual increase in violence on T'vr over the past 2D years. Chris really prefers the old time movies in which dirty deeds were neatly sanitized and violent crimes occurred behind the scenes. He is sympathetic to the recent callers. Nonetheless. he's in a tight spot. Chris knows that small. vocal groups do not necessarily represent the population at large. People who feel strongly about an issue are likely to speak out. while those who are content tend to remain silent. While the recent callers have denounced the level of violence on KIDS shows. Chris knows he must understand and serve all of the IICI'DS viewers. Chris has a suspicion about the source of the recent calls. Four months ago. a amboyant politician announced his candidacy for mayor. This candidate has received a great deal of air time on the local news due. in part. to his impassioned outbursts. Some people love him. others despise him. but almost everyone tunes in to the evening news in hopes of catching the latest controversy. Cine continuing theme of his platform is violence in America in general and violence on EI'DS in particular. [War the past four months. the candidate has suggested that those opposed to violence in the media "let their voices be heard." Chris suspects that this fellow has inspired a large portion of the recent complaints to HIDE. Chris needs to sort all of this out. To understand the views of all KIDS palIons. he has commissioned you to undertake an opinion poll. A survey has been

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