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2. Rational approach to decision making (Connect, Perform) Identify the stage of the rational decision-making process illustrated by the situation. Your goal was to capture at least 25% market share by the end of the year, but with six months to go you have only 15% market share. O Identify the problem O Generate alternatives 0 State the situational goal Read this brief case study and answer the question that follows. v CASE STUDY I Your candy making company is at a crossroads. You have maxed out your current production capacity, but think that there may be a new opportunity in custom fruity nut caramel clusters that could be very profitable to the company. You think through your options, and decide that you would like to expand your company to include this high potential new product. You decide that if your customers' taste changes away from the custom fruity nut caramel clusters after you have invested in it, you can convert the production process to be a more efficient way of making the nut caramels that have long been a customer favorite. O Control O Contingency plan 0 Evaluate alternatives Please match this description with the term or concept that best describes it. In considering the choice to fire the lowest performing 10% of your employees, you decide that the benefits of doing so would be outweighed by the costs of low morale and decreased trust and decide to do something else to improve performance. O Evaluate alternatives O Control 0 Idea generation Mark Allen, a Clinical Information Systems Manager at Intermountain Healthcare, must work with others to coordinate communication processes across 22 hospitals and over 300 clinics. If the senior executives at Intermountain Healthcare create new written protocols for healthcare delivery and then communicate these protocols across all hospitals and clinics then this is an example of what communication concept? O Downward communication 0 Upward communication Informal communication O Horizontal communication Use your knowledge of the different concepts related to the communication process to classify the following statement or situation according to the appropriate denition. Example Encoding Channel Decoding Feedback Physicians at Intermountain Healthcare hear presentations conducted by Mark Allen about a brochure. One of the physicians attends the presentation and reads the associated brochure O O O O and concludes that Intermountain Healthcare is not very serious about improving teamwork. Use your knowledge of communication management to answer the following questions. Assume you are Mark Allen, the Clinical Information Systems Manager at Intermountain Healthcare. You are working with a team of physicians, nurses, administrators, and other healthcare providers to improve the quality of healthcare at Intermountain Healthcare. You decide to implement a skill development program on written communication skills. Which of the following are skills you might consider developing in a workshop if you are focusing exclusively on improving written communication skills (as opposed to other forms of communication)? Check all that apply. Get to the point and use common language rather than using jargon or difficult verbiage. Edit and revise to correct grammar and spelling errors. Back up assertions by supporting points with statistics, examples, citation of authorities, and anecdotes. C] Follow up on unusual or inconsistent communication, such as changes in tone, vocabulary, and body language Assume you are Fritz Kron, a Regional Director for Quality at Intermountain Healthcare. You have been sharing information with physicians in your organization about changes in patient rights due to recent legislative changes in healthcare. However, you recently realized that many of your physicians were not aware of these changes despite the fact that they got multiple emails about them. Upon following up you discover that physicians are not reading the emails because they can't keep up with all the emails they receive. Which of the following is the problem you are facing? O Selective perception O Information overload O Misperception Organizational barriers How would you resolve this problem? 0 Get physicians to attend to things outside their expectations. Reduce the layers in the communication hierarchy and allow more people to communicate with each other. O Find ways of minimizing the emails physicians have to attend to. 0 Ensure that physicians are properly decoding messages the way that senders intended