$22.$ Which of the following serves as a good example of a proactive socially responsible approach toward global marketing?

a$.$ asking business vendors to comply with human rights policies, safety rules, and sustainable environmental goals

b$.$ partnering with the low$-$cost providers of goods and services, because this strategy serves the interests of stakeholders and shareholders

c$.$ providing one$$s customers with the best value at the lowest cost and doing what it takes to make that happen

d$.$ refusing to do business with unethical companies.

$23.$ What is the unifying written document that articulates a firm$$s ethical priorities?

a$.$ a social compact

b$.$ a code of ethics

c$.$ a human resources brochure

d$.$ a compliance manual

$24.$ The most socially responsible companies establish codes of conduct for their vendors that include policies pertaining to which of the following?

a$.$ human rights

b$.$ consumers$$ right to choose

c$.$ shareholder benefits

d$.$ consumers right to be heard

$25.$ What is something that a one$-$hour photo shop, a drive$-$up window at a fast food restaurant, and a vending machine all have in common?

a$.$ All are examples of merchant wholesale operations.

b$.$ They distribute goods without being part of a supply chain.

c$.$ They provide time utility.

d$.$ They deliver utility but don$$t themselves create any new utility.

$26.$ Which of the following would considered unethical behaviour within an organization?

a$.$ Managers conduct performance appraisals on employees.

b$.$ Salespeople receive bonuses based on the amount of sales they achieve.

c$.$ An employee tells authorities about illegal actions within the organization.

d$.$ An employee discusses a customer's account with other customers.

$27.$ What is the goal of universal ethical standards?

a$.$ to provide guidelines that apply to everyone across a broad spectrum of situations

b$.$ to allow Canada to establish legal standards that are applicable to all firms

c$.$ to demonstrate to employees that most ethical dilemmas fall neatly into a handful of categories

d$.$ to help people base ethical decisions on relative standards

$28.$ Which costs remain constant regardless of the rate of production in a given time period?

a$.$ marginal costs

b$.$ fixed costs

c$.$ short$-$run costs

d$.$ direct costs

$29.$ Why does a company with international operations rely on universal ethical standards?

a$.$ to guide all decisions, because ethical standards should never vary from one operation to the next, even if the operations are in several nations

b$.$ to guide ethics in a wide range of operational areas, except those issues that result from differences due to religious preferences and gender issues

c$.$ to guide decision making across a broad spectrum of issues

d$.$ to guide legal decisions in the nations where they operate

$30.$ Which of the following represent two$-$thirds of all wholesale trade members?

a$.$ merchant wholesalers

b$.$ agents or brokers

c$.$ independent wholesalers

d$.$ truck jobbers

$31.$ Which strategy, intended to maximize profitability by offering new products at a premium price, did Apple use when introducing the iPod?

a$.$ skimming pricing

b$.$ matching the competition

c$.$ everyday low pricing

d$.$ penetration pricing

$32.$ What are online selling, direct response retailing, and vending machines examples of$?$

a$.$ selective distributors

b$.$ two$-$tier marketers

c$.$ nonstore retailers

d$.$ discount marketers

$33.$ Which of the following are two types of limited service merchant wholesalers?

a$.$ drop shippers and truck jobbers

b$.$ category killers and category fillers

c$.$ agents and brokers

d$.$ independent market makers and affiliated market specialists

$34.$ Which of the following best describes how vending machines are used?

a$.$ They are likely to be used to sell a much wider array of goods in the future than they have in the past.

b$.$ They are a key element of multilevel marketing.

c$.$ They tend to be widely accepted by consumers for the distribution of goods such as candy, gum, cigarettes, and similar products, but they have met with significant resistance when used to sell more expensive items.

d$.$ They are used much more extensively in Canada than in other countries.

$35.$ Until about a decade ago, what did vending machines in Canada mostly sell?

a$.$ pizza

b$.$ frozen food

c$.$ soft drinks

d$.$ digital cameras

$36.$ Freshbread delivers fresh cakes, breads, pies, and muffins to several small grocery stores. In addition to delivering the baked goods, Freshbread$$s employees help the small storeowners keep track of what they need to order, and they even remove outdated baked goods from the shelves. What is Freshbread an example of$?$

a$.$ a truck jobber

b$.$ a product broker

c$.$ a drop shipper

d$.$ a full$-$service wholesale merchant