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2 3 - 3 1 . TRANSFER PRICING, EXTERNAL MARKET, GOAL CONGRUENCE. Ballantine Corp. produces and sells lead crystal glassware. The firm consists of two
TRANSFER PRICING, EXTERNAL MARKET, GOAL CONGRUENCE. Ballantine Corp. produces and sells lead crystal glassware. The firm consists of two divisions, commercial and specialty. The commercial division manufactures glasses per year. It incurs variable manufacturing costs of $ per unit and annual fixed manufacturing costs of $ The commercial division sells units externally at a price of $ each, mostly to department stores. It transfers the remaining units internally to the specialty division, which modifies the units, adds an etched design, and sells them directly to consumers online.
Ballantine Corp. has adopted a marketbased transferpricing policy. For each glass it receives from the commercial division, the specialty division pays the weightedaverage external price the commercial division charges its customers outside the company. The current transfer price is accordingly set at $
Eileen McCarthy, the manager of the commercial division, receives an offer from Home Dcor a chain of upscale home furnishings stores. Home Dcor offers to buy glasses at a price of $ each, knowing that the entire lead crystal industry including Ballantine Corp. has excess capacity at this time. The variable manufacturing cost to the commercial division for the units Home Dcor is requesting is $ and there are no additional costs associated with this offer. Accepting Home Dcors offer would not affect the current price of $ charged to existing external customers.
Required
Calculate the commercial divisions current annual level of profit without the new order
Compute the change in the commercial divisions profit if it accepts Home Dcors offer. Will Eileen McCarthy accept this offer if her aim is to maximize the commercial divisions profit?
Would the top management of Ballantine Corp. want the commercial division to accept the offer? Compute the change in firmwide profit associated with Home Dcors offer.
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