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2 3 - A frozen food manufacturing company is using television commercials to advertise a new range of frozen yoghurts. These commercials communicate the health
A frozen food manufacturing company is using television commercials to advertise a new
range of frozen yoghurts. These commercials communicate the health benefits of these
goods to the target audience with the aim of increasing sales. Which of the following Ps of
the marketing mix does this scenario best relate to
a Plan
b Place
c Promotion
d Product
If a manager believes their job is to generate profits and is willing to do everything legally
required, but no more, what social responsibility stance is being taken?
a Proactive
b Accommodative
c Defensive
d Obstructionist
e Social accommodation
The fact that some football club managers are successful in one club and not in the other is
best explained by which leadership approach?
a Situational leadership
b Traitbased leadership
c Transformational leadership
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