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2 4 1 point Which of the following is NOT a key characteristic of Distinctive Capabilities: They will result in an increase in sales They

24

1

point

Which of the following is NOT a key characteristic of Distinctive Capabilities:

They will result in an increase in sales

They are difficult for competitors to imitate

They are a type of strength possessed by the firm

They provide potential access to a wide variety of markets

They make a significant contribution to the perceived customer benefits of the end product

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