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2 - 4 3 Variable Cost to Break Even General Mills makes Nature Valley granola bars, Cheerios cereal, Yoplait yogurt, H agen - Dazs ice
Variable Cost to Break Even
General Mills makes Nature Valley granola bars, Cheerios cereal, Yoplait yogurt, HagenDazs ice cream, and many other food products. Suppose the product manager of a new General Mills cereal has determined that the appropriate wholesale price for a carton of the cereal is $ Fixed costs of the production and marketing of the cereal are $ million.
The product manager estimates that she can sell cartons at the $ price. What is the largest variable cost per carton that General Mills can pay and still achieve a profit of $ million?
Suppose the variable cost is $ per carton. What profit or loss would General Mills expect?
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