2. 5004 News messages Well-written messages that convey positive news, thanks, or appreciation generate goodwill. Learn to craft effective, receiver-focused, good-news messages to improve your business relationships by building goodwill. Positive news should begin , with the main idea first. Thank-you messages can build goodwill. Which of these statements about thank-you messages is true? Thank-you messages are rarely genuine and only need to be sent to important clients. Thank-you messages are not especially meaningful to most receivers. Thank-you messages should express sincere feelings