2. (60 points) ProLift is a company that manufactures elevators. The company conducted an analysis of its competitive advantage in the elevator market and learned the following information: Competitive Relative Competitive Position Factor Position Rating Importance Differentiation Advantage: Product quality 40% Service quality 20% Brand Image/Reputation 160 40% Cost Advantage: Cost per unit 70% Transaction costs Marketing productivity 20% Marketing Advantage: Market share 50% Brand awareness 30% Channel advantage 20% 10% If differentiation advantage and cost advantage are both rated at 35% of total importance and marketing advantage is weighted at 30%, what is ProLift's competitive position index for this product- market