$2\mathrm{.}8$ pts

Chico's is a clothing retailer that targets middle$-$aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico's has an extensive customer list, a frequent$-$buyer discount card, and frequent sales promotions to Chico's customers based on their spending levels. Chico's uses a$($n$)$ strategy,

focused differentiation based on a product line segment

focused differentiation based on a buyer group

integrated cost leadership$/$differentiation

generic differentiation