2. 'A competitive strategy is vital to an international business.' Therefore: a) Describe the main attributes...
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2. 'A competitive strategy is vital to an international business.' Therefore: a) Describe the main attributes of a differentiation strategy compared to a focus strategy, using illustrative examples. (8 marks) b) What are the main strengths and disadvantages of adopting a resource-based approach to strategic positioning in today's international business environment? c) (8 marks) Assess three different approaches an international business can use to carry out environmental analysis. (9 marks) 2. 'A competitive strategy is vital to an international business.' Therefore: a) Describe the main attributes of a differentiation strategy compared to a focus strategy, using illustrative examples. (8 marks) b) What are the main strengths and disadvantages of adopting a resource-based approach to strategic positioning in today's international business environment? c) (8 marks) Assess three different approaches an international business can use to carry out environmental analysis. (9 marks)
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a Attributes of Differentiation Strategy vs Focus Strategy Differentiation Strategy Objective To offer unique products or services that are valued by ... View the full answer
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